ReplyforAll Lets Your E-Mail Signatures Advance Your Cause
Marissa Brassfield — March 23, 2009 — Pop Culture
References: replyforall & springwise
ReplyforAll is a free service that turns every e-mail into an opportunity to raise funds for your charity or cause of choice. Users sign up at the ReplyforAll site, select their cause or charity and upload a custom ReplyforAll signature.
The ReplyforAll signature includes a tally of how much money you've raised, your preferred cause and a fundraiser's ad. That ad is the source of the funds that go to your charity of choice. It's a great way to passively donate to charity without interrupting your regular routine.
The ReplyforAll signature includes a tally of how much money you've raised, your preferred cause and a fundraiser's ad. That ad is the source of the funds that go to your charity of choice. It's a great way to passively donate to charity without interrupting your regular routine.
Trend Themes
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Passive Donations — There is an opportunity to disrupt the traditional fundraising model by creating platforms that allow individuals to make donations passively and effortlessly.
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Automated Philanthropy — There is an opportunity to create technology that streamlines the philanthropic process by automating the donation process and providing real-time updates on the impact of donations.
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Social Media Fundraising — There is an opportunity to leverage social media to generate donations for charitable causes by creating platforms that allow individuals to share fundraising campaigns with their networks.
Industry Implications
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Charitable Giving Platforms — Companies that create charitable giving platforms can disrupt the traditional donation model by providing users with the ability to make donations passively and effortlessly.
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Donation Management Software — There is an opportunity to disrupt the donation management industry by providing nonprofits with software that automates the donation process and provides real-time reporting on the impact of donations.
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Social Media Marketing — Social media marketers can disrupt the traditional fundraising model by using social media to create and promote fundraising campaigns for charitable causes.
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