The fitness equipment company REP Fitness has initiated a new subsidiary brand, Purist. This venture is dedicated to nutritional supplements like protein powders, pre-workout formulas, hydration drinks, and creatine.
Purist's product line is characterized by a marketing emphasis on ingredient simplicity, third-party verification for purity and banned substances, and a value proposition of clean, performance-oriented nutrition at a competitive price point. The Pursuit Collection includes Whey Isolate Protein, powered by 25g of USA-sourced grass-fed whey per serving, a Pre-Workout formulation with 175mg of PurCaf® organic caffeine per serving, a Hydration blend with 800+mg of electrolytes per serving and Chromax® for metabolism support, and a Creatine+ supplement, powered by Creapure®.
The launch of Purist, therefore, is positioned to extend REP Fitness' established reputation for quality in physical equipment into the adjacent consumables market.
Image Credit: Purist
