The RELX Starter Kit is being launched by the brand in the UK to offer existing adult smokers with a way to get started with vaping in a simple, all-in-one way. The vape kit includes the brand's RELX Essential in black that has been pre-charged for immediate use, while also featuring one closed pod in either Menthol Plus or Fresh Red flavor and a USB charging cable. Priced at £8.99, the kit is being launched via the brand's website and eligible retailers to help consumers looking for an alternative to cigarettes to try out.
Senior Trade Marketing Manager at RELX International Micaela Sangiovanni spoke further on the new RELX Starter Kit saying, "Consumers are showing an ever-growing interest in switching from cigarettes to vape devices. Convenience is a key shopper trend and an important factor in next-gen nicotine selection, as more regularly, consumers are looking for a quick in-store transaction and an easy to operate vaping system. The RELX Starter Kit is perfect for adult smokers and vapers looking for an easy-to-use device as the kit contains all the elements required for a premium vaping experience, including a closed pod which is easily slotted into the device and can be activated instantly for people on the go.”
Why This Trend Is Growing
- Convenient Vaping Kits
- Brands can innovate on creating all-in-one starter kits that make it easy for adult smokers to transition to vaping.
- Low-cost and Pre-charged Vape Devices
- Creating pre-charged vape devices that come with a low-price point could encourage more consumers to try vaping as an alternative to cigarettes.
- Closed Pod Systems
- Closed pod systems can provide a hassle-free vaping experience and can be a key differentiator for brands in the vape industry.
Industries Being Reshaped
- Vape and E-cigarette Industry
- Companies in the vape and e-cigarette industry could innovate and create starter-kits that can reach a wider audience of adult smokers.
- Convenience Store Industry
- Convenience stores can capture the growing trend of quick in-store transactions by carrying easy-to-use vape starter kits.
- Alternative Nicotine Industry
- As consumers look for alternatives to cigarettes, brands in the alternative nicotine industry could create more affordable and accessible starter kits.
