High end sportswear brand sansnom. recently released a summer editorial that shows its relaxed clothing styles worn by a laid back model.
The series was lensed by Parisian photographer Wendy Huynh, who captures the model in slightly suggestive poses with a candid eye. The style of the photos reflects the sansnom. relaxed clothing well, showing it as both stylish and careless at the same time.
Throughout the editorial, the model switches between a variety of different branded tees and hoodies, however remains wearing the same denim shorts in all the photos. The featured apparel includes mostly white tees with simplistic yet bold prints. The model wears little makeup and her hair is styled casually as well, further adding to the aura of nonchalance that the brand uses to appeal to its youthful consumers.