Stereotype-Breaching Spring Fashion

Wood Wood Delivers a Range of Reimagined Uniforms for SS20

Danish fashion label Wood Wood introduces a new range of designs for the Spring/Summer 2020 season -- this time around, the brand spotlights reimagined uniforms. The selection of fashion designs breaches the traditional ideas of what a uniform is.

The seasonal capsule is full of workwear and sportswear silhouettes, delivered in the form of pieces including tracksuits and chore jackets. The rest of the collection highlights utility vests, graphic tees, sweaters, and heavy-duty shirts. The color palette of the seasonal pieces are rooted in neutral tones such as khaki and navy blue to allow the designs to stand out. Additionally, there are also captivating pops of color across some womenswear pieces in a colorful tie-dye manner.

Image Credit: Wood Wood

Reimagined Uniforms
Opportunity to disrupt traditional ideas of uniforms and create innovative designs.
Workwear and Sportswear Silhouettes
Opportunity to explore new materials and functionality for workwear and sportswear designs.
Colorful Tie-dye Fashion
Opportunity to incorporate tie-dye in unexpected ways and revitalize this trend in fashion.

Sectors Adopting This

Fashion
Opportunity to showcase innovative designs and challenge traditional fashion concepts.
Textile
Opportunity to develop new materials and fabrics for workwear and sportswear.
Apparel Retail
Opportunity to offer unique and eye-catching designs to the fashion-forward consumer.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 36%
Freshness 9%