Permissible indulgence has become quite popular as consumers seek out smaller versions of their favorite treats, so brands are responding with products like the Reese’s Thins peanut butter cups.
The chocolate treats are 40% thinner than the brand's traditional offering, but have the same recipe that features a peanut butter-based filling along with a rich chocolate exterior. The lower calorie treats are sure to be a hit amongst consumers who are looking for a smaller version of the classic treat to enjoy conservatively when looking to reduce their intake.
The Reese’s Thins peanut butter cups will officially launch in March 2019 and are being positioned as yet another way to enjoy the brand's signature treat instead of being a replacement for its existing products.
Image Credit: Reese’s