The Reebok x Gigi Hadid Capsule Revives 90s Athletic Style
Laura McQuarrie — February 12, 2019 — Pop Culture
References: Reebok & hellogiggles
The newly launched Reebok x Gigi Hadid capsule features a range of leggings, bodysuits, track pants and other affordable athletic styles with a distinctive 90s style. Throughout the collection's garments, bold blocks and stripes of color in primary colors can be found accenting white and black styles. In keeping with the nostalgic 1990s theme, the lookbook for the collaborative fashion collection features vintage film effects and timestamps that make it look as though the images were captured on an old camera.
For the launch of the Reebok x Gigi Hadid capsule collection, the footwear and apparel company is sharing a three-part series on YouTube dubbed 'VS.' that features the model in nature. In the first episode, Gigi is challenged to pitch a tent in the woods.
For the launch of the Reebok x Gigi Hadid capsule collection, the footwear and apparel company is sharing a three-part series on YouTube dubbed 'VS.' that features the model in nature. In the first episode, Gigi is challenged to pitch a tent in the woods.
Trend Themes
1. Nostalgic Athleticwear - Opportunity for apparel brands to create modern, trendy garments with a nostalgic 90s aesthetic.
2. Affordable Athleisure - Opportunity for brands to offer stylish and budget-friendly athletic clothing options.
3. Collaborative Fashion Collections - Opportunity for brands to collaborate with influencers and models to create unique and marketable fashion collections.
Industry Implications
1. Apparel - The apparel industry can tap into the trend of nostalgic athleticwear by producing clothing items that capture the 90s style.
2. Retail - The retail industry can capitalize on the demand for affordable athleisure by offering a variety of budget-friendly options to consumers.
3. Fashion - The fashion industry can explore collaborative partnerships with influencers and models to create exclusive and sought-after collections.
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