China's FOSS Helped to Create a Playfully Designed Reebok Sneaker
Riley von Niessen — August 24, 2016 — Fashion
FOSS, a streetwear brand that's based in China, collaborated with one of America's most loved athletic companies for a pair of Reebok sneakers that show the upper covered with bananas.
In order to do so, the two took a popular Reebok sneaker model, dubbed the Instapump Fury, and adapted its colorway and usually pattern-free look. The collaboration follows another change to the model which saw the company infuse the sneaker with punk-inspired spikes. In contrast to this however, the banana-covered Reebok sneakers is much more cheerful, with the mostly black and white colorway complemented by a large yellow fruit on the back of the heel.
With this, FOSS and Reebok ensure that the adaptation isn't too overpowering, which is especially important given the statement-making structure of the sneakers.
In order to do so, the two took a popular Reebok sneaker model, dubbed the Instapump Fury, and adapted its colorway and usually pattern-free look. The collaboration follows another change to the model which saw the company infuse the sneaker with punk-inspired spikes. In contrast to this however, the banana-covered Reebok sneakers is much more cheerful, with the mostly black and white colorway complemented by a large yellow fruit on the back of the heel.
With this, FOSS and Reebok ensure that the adaptation isn't too overpowering, which is especially important given the statement-making structure of the sneakers.
Trend Themes
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Disruptive Collaboration — Collaborations between streetwear brands and athletic companies create playful and unique designs.
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Colorway Adaptation — Using popular sneaker models, brands are changing colorways and patterns to offer a statement-making and entertaining twist on athletic footwear.
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Mixing Patterns and Imagery — Designers are experimenting with mixing unique patterns and imagery on sneakers, resulting in playful and eye-catching designs.
Industry Implications
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Fashion — The fashion industry can incorporate playful designs with practicality, creating new consumer tastes and trends.
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Streetwear — Streetwear industry can collaborate with other companies to offer statement-making designs that attract younger, trend-conscious consumers.
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Athletic Footwear — Athletic footwear companies can experiment with design patterns and colors as a way to stand out and attract consumer attention.
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