Limited-Edition Tiger Kicks

The Reebok Insta Pump Fury 'Year of the Tiger' Sneakers Are Ferocious

I am seeing stripes everywhere after staring at the Reebok Insta Pump Fury 'Year of the Tiger'. Usually I could care less about the Instapump and Year of the Tiger-themed footwear, but these shoes look surprisingly kickass.

The black stripes against the red backdrop immediately pulled me in. The Chinese characters on the shoe only make me want this shoe more. Hell, I'd probably buy the Reebok Insta Pump Fury 'Year of the Tiger' just to get this box that they come in.

Limited-edition Sneakers
Opportunity for companies to create limited-edition products as a way to entice consumers with exclusivity.
Cultural Design
Trend for creating products that incorporate cultural elements to attract global markets.
Bold Color Contrasts
Trend toward bold color contrasts in product design to create eye-catching products that stand out in the marketplace.

Where This Applies

Fashion Industry
Opportunity for fashion companies to create limited-edition products with cultural elements that appeal to global markets.
Sporting Goods Industry
Opportunity for sporting goods companies to create eye-catching products with bold color contrasts that appeal to active consumers.
Gift and Collectibles Industry
Opportunity for gift and collectibles companies to sell limited-edition product lines that appeal to collectors and consumers looking for unique and exclusive items.
SCORE
1.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 6%
Activity 37%
Freshness 8%

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