Highsnobiety enlisted London-based stylist Atip W to produce the latest editorial in its Reebok Classic Stylist Project. The assignment is intended to showcase the popularity of the brand amongst London's thriving skate community. With Atip W at the helm, the photo series is able to do so effortlessly, and without compromising W's vision of the brand while at it.
The sneakers (the Workout Clean, NPC UK, Ex-O-Fit Clean and the womens’ Princess Keith Haring) are accompanied by modern pieces such as varsity jackets and bucket hats, safely situating them in their rightful place within British skate culture. Browsing these images, it's easy to see how the cushioned, flat-soled sneakers have made their mark as a time-honored staple.
The colorful editorial was shot in a London skate park on a dusky summer evening.
What Makes This Trend Stand Out
- Skate Culture
- Disruptive Innovation Opportunity: Collaborate with skate brands to design functional and stylish apparel and accessories for skateboarders.
- London-based Stylist Project
- Disruptive Innovation Opportunity: Create platforms or agencies dedicated to connecting stylists with brands to produce curated fashion editorials based on location or theme.
- Sneaker Brand Popularity
- Disruptive Innovation Opportunity: Develop sustainable sneaker materials and manufacturing techniques to meet the growing demand for eco-friendly footwear in the skate community.
Sectors Adopting This
- Fashion Retail
- Disruptive Innovation Opportunity: Utilize augmented reality technology to offer virtual try-on experiences for skate-inspired fashion, allowing customers to visualize their style before making a purchase.
- Skateboard Equipment
- Disruptive Innovation Opportunity: Integrate smart sensors into skateboard equipment to collect data on performance, allowing skateboarders to track and analyze their progress and techniques.
- Sustainable Footwear
- Disruptive Innovation Opportunity: Develop innovative methods for recycling and upcycling old sneakers into new ones, reducing waste and promoting circularity in the footwear industry.
