Steak 'n Shake, an American casual restaurant chain that's based out Texas, has announced that it will bring back two of its fan-favorite Red Velvet Milkshakes to its menu for a limited time only.
The two new shakes include a classic red velvet beverage that's handmade with rich cake, creamy frosting, and then topped with some whipped cream and a cherry. The other shake remixes the original, adding bits of Oreo cookie to the blended product. The Oreo Red Velvet Shake is also topped with whipped cream, but boasts Oreo crumbs on top along with the cherry.
The exclusive milkshakes will be available at Steak 'n Shake locations throughout the country for the winter season only.
Image Credit: Steak 'n Shake
What Makes This Trend Stand Out
- Limited Time Offer Beverages
- Steak 'n Shake's Red Velvet Milkshake's exclusive seasonal return prompts idea for other limited time drink options.
- Red Velvet Dessert Products
- Consumer trend towards red velvet in dessert items presents opportunity for companies to innovate and introduce new products.
- Customizable Milkshakes
- Steak 'n Shake's addition of an Oreo crumble Red Velvet Milkshake demonstrates the potential for other companies to offer customizable options.
Sectors Adopting This
- Fast Food Chains
- Competitor fast food chains can use limited time offer beverages to appeal to seasonal consumers.
- Dessert Industry
- Companies in the dessert industry can capitalize on the red velvet trend by introducing innovative products to stand out.
- Beverage Industry
- The ability to customize milkshakes presents a disruptive innovation opportunity for companies that offer made-to-order drinks.
