Nike recently released its Red Apple Nike collection inspired by New York city and its famous slogan "the Big Apple." Taking the city's iconic saying literally, the Red Apple Nike collection features an apple-themed color scheme full of bright reds and electric greens, perfect for the hotter summer months.
The Red Apple Nike collection features a baseball cleat shoe, the Nike Free 5.0 sneakers and a pair of sports gloves. Each item is stylishly designed with a mixture of white, red and green colors to embody the collection's fruity apple emblem. My favorite item is the Nike Free 5.0 sneakers that feature a bold red mesh silhouette with a white and green sole.
The Red Apple Nike collection also cleverly ties in with the the New York's Mets baseball team tradition that everything a player scores a home run, a massive red apple appears on the center field wall.
Why This Trend Is Growing
- Fruit-inspired Footwear
- Fashion and athletics brands can collaborate to find creative and stylish ways to incorporate fruit-inspired designs into footwear.
- Location-inspired Product Themes
- Brands can create product collections that are inspired by specific locations to target consumers in those areas and invoke their sense of pride and identity.
- Sports-team Tie-ins
- Athletic brands can create product lines that tie in with local sports teams' traditions and symbols to appeal to fans and increase brand recognition.
Industries Being Reshaped
- Fashion
- Fashion brands can collaborate with athletic brands to create fruit-inspired designs in footwear, clothing, and accessories.
- Sports
- Sports teams and athletics brands can work together to create product lines that tie in with team traditions, symbols, and colors.
- Tourism
- Tourism boards can work with brands to create product lines that showcase and celebrate specific locations, fostering a sense of pride and identity in locals and visitors alike.
