Yardbird is an eco-conscious start-up that makes recycled plastic furniture available to consumers. Utilizing a direct-to-consumer business model, the company is a great example of a millennial-friendly brand because its practices are rooted in sustainability and provide a cost-effective opportunity.
Yardbird's recycled plastic furniture is ideal for outdoor spaces. The modern collections are easily recognized by the design-friendly silhouettes, the functional comfort-driven properties, and their high quality. What's more, the furnishing company is dedicated to ethical manufacturing practices as Yardbird founder Jay Dillon — a 34-year-old entrepreneur, hired a group of people in Manila to collect plastic from the ocean. They are paid by the kilogram. The materials are then upcycled and used in Yardbird's stylish and outdoorsy furniture designs.
What Makes This Trend Stand Out
- Direct-to-consumer Eco-friendly Brands
- Yardbird's success with recycled plastic furniture shows opportunities for other direct-to-consumer brands to prioritize sustainability.
- Ocean Plastic Upcycling
- Yardbird's manufacturing process is an example of the increasing trend towards upcycling ocean plastic for sustainable production.
- Modern Sustainable Outdoor Furniture
- Yardbird's modern, high quality, and eco-friendly designs create opportunities for innovation in the outdoor furniture industry.
Sectors Adopting This
- Furniture Manufacturing
- The furniture industry can shift towards sustainability by utilizing ocean plastic upcycling, creating innovative designs like Yardbird's recycled plastic furniture.
- Sustainable Materials Manufacturing
- The production of sustainable materials like Yardbird's recycled plastic can be an industry on its own and provide alternatives to traditional materials.
- Retail
- Direct-to-consumer eco-friendly brands like Yardbird can disrupt the retail industry by reprioritizing sustainability and offering affordable eco-friendly products.
