With Bilum bags, you are assured that no two bags of the same design are made. That's because Bilum designs bags and other accessories using recycled advertising banners.
One of the growing number of companies pushing for eco-ethical fashion, Bilum makes use of used giant advertising tarpaulins found everywhere around ad-conscious places. The French brand uses recycled car seatbelts as handles and straps for its designs.
Implications - The eco movement has transcended niche consumer groups and informs a large cross-section of societal values. Eco-conscious consumers are attracted to tangible displays of their values. Companies should consider creating innovative eco products that consumers can use as status symbols to jockey for moral superiority.
Recycled Ad Banners as Fashion
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