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Upcycled Utilitarian Products

Elvis & Kresse's Reclaimed Fire Hose Accessories is Eco-Chic

— May 13, 2011 — Eco
British design team Elvis & Kresse have created a unique way to help the environment out with their reclaimed fire hose accessories.

The accessories are chic and perfect for the no-fuss utilitarian. The duo takes fire hoses and turns them into unique pieces such as toiletry bags, keychains and cufflinks.

The best part of the reclaimed fire hose accessories is that the material used is almost virtually indestructible. The design team also incorporates the fire hose number, adding to its history. The products are also lined with reclaimed military-grade parachute silk. These reclaimed fire hose accessories, including their packaging, are completely upcycled and perfect for the rough and tumble person in your life.

50 percent of profit made from these reclaimed fire hose accessories will be donated to a British charity called the Fire Fighters Charity.
Trend Themes
1. Upcycled Utilitarian Products - The trend of upcycling discarded materials to create functional products.
2. Sustainable Fashion Accessories - The trend of incorporating sustainable materials like reclaimed fire hoses and packaging in fashion and accessories.
3. Storytelling Design - The trend of incorporating unique histories and stories in product designs, such as using the fire hose number in Elvis & Kresse’s designs.
Industry Implications
1. Fashion Accessories - This industry could incorporate the trend of sustainable and upcycled materials to create unique and eco-friendly products.
2. Firefighting Equipment - There is an opportunity for disruptive innovation in this industry by finding new ways to upcycle or recycle retired fire hoses and equipment.
3. Charitable Organizations - This industry could benefit from partnerships with companies like Elvis & Kresse who donate a percentage of profits to a charity like the Fire Fighters Charity.
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