The Incorporated's SS19 Comments on Internet Culture
References: theincorporatedclothing & highsnobiety
For Spring/Summer 2019, contemporary streetwear label The Incorporated takes a stab at social media values through a rebellious fashion collection. The capsule tackles the alienation and social value that is aggressively perpetuated through online presences. Each silhouette is oversized and carries a direct message.
The Incorporated calls its rebellious fashion collection 'NOBODY LIKES ME,' which Hignbsnobiety points out is a reference to an American children's song — 'Nobody Likes Me, everybody hates me, guess I'll go eat worms.' While the messaging of the Spring/Summer 2019 capsule is surely out there, the mix of nostalgia and the hint at online alienation will surely draw attention to The Incorporated's latest contribution to streetwear style.
Photo Credits: Brian Christopher
The Incorporated calls its rebellious fashion collection 'NOBODY LIKES ME,' which Hignbsnobiety points out is a reference to an American children's song — 'Nobody Likes Me, everybody hates me, guess I'll go eat worms.' While the messaging of the Spring/Summer 2019 capsule is surely out there, the mix of nostalgia and the hint at online alienation will surely draw attention to The Incorporated's latest contribution to streetwear style.
Photo Credits: Brian Christopher
Trend Themes
1. Social Media Critique Fashion - The trend of fashion brands incorporating social media criticism disguised as clothing collections can be exploited by fashion-tech companies to create tools that help users combat the negative effects of social media on their mental health and well-being.
2. Nostalgia-inspired Capsule Fashion - Using nostalgia as a trigger to comment on modern societal issues can inspire fashion brands to create collections that are not only trendy but have a deeper message, offering fashion-tech companies an opportunity to create apps that spark memories and create communities around shared experiences.
3. Oversized Statement Fashion - The trend of oversized clothing carrying direct messages allows fashion brands to make bold statements while still maintaining a sense of casualness, which fashion-tech companies can adopt to create apps that use augmented reality to overlay digital messages on users' clothing in real-time.
Industry Implications
1. Fashion - Fashion brands can leverage the trend of incorporating social commentary into clothing collections to create a movement focused on fashion with a purpose, driving more ethical and sustainable fashion practices.
2. Social Media Tech - Social media companies can partner with fashion-tech firms to better understand how to address the negative social effects of their platforms and create tools that empower users to have a more positive online experience.
3. Augmented Reality - Fashion-tech companies can adopt the oversized statement fashion trend to create augmented reality apps that offer users the ability to overlay text or digital messages on their clothing while also providing personalized shopping recommendations and styling advice based on user data.
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