‘Real Life Instagram’ is a project by Bruno Ribeiro that brings frames from the social photo-sharing app to the streets. The effect of the cutout posters instantly frames a view, creating a picture-perfect snapshot without having to take a picture.
To add even more ingenuity to the frames, Ribeiro adds coloured “filters," which add colored tints to the contents inside the frames. Each of the photos is already "liked" and includes the hashtags "RealLifeInstagram," "PostMe" and "TagMe."
People on the streets of London found these frames incredibly amusing, posing to take pictures through the frames. The idea is unbelievably simple, but it totally changes the way people experience and view these streetscapes.
What's Driving This Trend
- Real-time Social Media Imprinting
- Opportunity to create products that instantly imprint social media frames to real-life
- Location-based Marketing
- Opportunity for businesses to advertise with these street art frames that resonate with Instagram audiences
- Technology Integration with Traditional Advertising
- Opportunity to integrate the visual effects of social media with existing marketing campaigns
Who This Affects Most
- Marketing and Advertising
- Opportunity to create campaigns that appeal to social media enthusiasts in an innovative way
- Tourism and Travel
- Opportunity to promote destinations using these popular social media filters
- Street Art and Graffiti
- Opportunity to integrate technology and social media into traditional street art forms
