The RBC Lakeside Drive-In at Ontario Place allows Torontonians to experience the live performances and film premieres they've likely come to miss over the past few months, all in a safe, socially distanced environment.
This year's much-anticipated Toronto International Film Festival will be featured at the drive-in, with the first performance and film premier spotlighting First Up with RBCxMusic artist Cat Clyde, whose performance was followed up by 'Falling,' the directorial debut of famed actor Viggo Mortensen. In support of the city's frontline workers, RBC also launched its ‘Best Seats in the House’ program, giving them to chance to win front-row seats and gift bags.
Tickets to more live performances and film premieres at the RBC Lakeside Drive-In at Ontario Place are available through Ticketmaster.
Image Credit: George Pimentel
Key Themes Behind This Trend
- Drive-in Experiences
- Disruptive innovation opportunity: Creating unique and socially distanced entertainment experiences for the public.
- Virtual Film Festivals
- Disruptive innovation opportunity: Developing online platforms to host film festivals that can be accessed from anywhere in the world.
- Frontline Worker Support
- Disruptive innovation opportunity: Creating initiatives to show appreciation and provide special experiences for frontline workers.
Where This Applies
- Entertainment
- Disruptive innovation opportunity: Reimagining traditional entertainment venues and formats to adapt to changing audience needs.
- Event Ticketing
- Disruptive innovation opportunity: Introducing new ticketing platforms and services to enhance the experience of purchasing event tickets.
- Film Production
- Disruptive innovation opportunity: Exploring innovative ways to produce and distribute films to reach a wider audience.
