The Ray-Ban Foldable Aviators are a New Endeavor for The Brand
Courtney Scharf — June 16, 2012 — Fashion
References: sunglasshut & designtaxi
A fairly dramatic turn for the iconic brand, the Ray-Ban foldable Aviators are just another way the company is keeping its products relevant.
This marks the first time that Ray-Ban has added this feature to its line of ever-popular Aviator sunglasses. Made to appeal to the travel-happy consumer, these are a more compact and far more portable version of the pilot and officer-inspired specs. Though this is a small change, the alternative option of the glasses is a big move for Ray-Ban, which tends to be successfully stubborn about changing its classic designs. Allowing for both a more solid pair and a smaller case for storing, these are modernized in all the right ways.
Retaining iconic appeal while integrating more user-friendly features, these Aviators elevate the already incredibly successful brand.
This marks the first time that Ray-Ban has added this feature to its line of ever-popular Aviator sunglasses. Made to appeal to the travel-happy consumer, these are a more compact and far more portable version of the pilot and officer-inspired specs. Though this is a small change, the alternative option of the glasses is a big move for Ray-Ban, which tends to be successfully stubborn about changing its classic designs. Allowing for both a more solid pair and a smaller case for storing, these are modernized in all the right ways.
Retaining iconic appeal while integrating more user-friendly features, these Aviators elevate the already incredibly successful brand.
3
Score
Popularity
Activity
Freshness
