New Balance Confirms the Launch of the 'Raw Amethyst/Team Orange' 990v3
Kanesa David — July 13, 2022 — Fashion
References: asphaltgold & hypebeast
New Balance is introducing a new colorway of the popular ‘990v3’ silhouette dubbed ‘Raw Amethyst/Team Orange.’ The new colorway spotlights a ‘Raw Amethyst’ pastel purple suede upper that rests on top of a navy mesh base. The ‘N’ logo that is seen on all of New Balance’s sneakers is now coated in a muted ‘Team Orange’ shade along with the lateral rear-quarter, tongue, and heel branding.
The sneaker comes with New Balance’s ENCAP-equipped sole unit in cream, gray, and black, giving the silhouette a chunky “dad shoe” aesthetic. Finished with contrasting white lining, navy laces, and gray accents on the toe box and side panels, the 'Raw Amethyst/Team Orange' arrives in unisex and kids sizing.
The New Balance 990v3 ‘Raw Amethyst/Team Orange’ arrives on the Asphalt Gold website on Jul 15, 2022.
Image Credit: New Balance
The sneaker comes with New Balance’s ENCAP-equipped sole unit in cream, gray, and black, giving the silhouette a chunky “dad shoe” aesthetic. Finished with contrasting white lining, navy laces, and gray accents on the toe box and side panels, the 'Raw Amethyst/Team Orange' arrives in unisex and kids sizing.
The New Balance 990v3 ‘Raw Amethyst/Team Orange’ arrives on the Asphalt Gold website on Jul 15, 2022.
Image Credit: New Balance
Trend Themes
1. Pastel Sneaker Colorways - Opportunity for shoe brands to experiment with pastel colorways for popular sneaker silhouettes.
2. Chunky 'dad Shoe' Aesthetics - Opportunity for shoe brands to expand their chunky 'dad shoe' offerings with various color options and new silhouettes.
3. Contrasting Color Accents - Opportunity for shoe brands to incorporate bold and contrasting color accents in their sneaker designs for added visual interest.
Industry Implications
1. Footwear - Opportunity for the footwear industry to experiment with bold colorways and contrasting accents for popular sneaker silhouettes.
2. Fashion - Opportunity for the fashion industry to embrace the chunky 'dad shoe' trend and incorporate them into their clothing lines with complementary color palettes.
3. Sportswear - Opportunity for the sportswear industry to expand their sneaker offerings beyond traditional athletic wear with more fashion-forward designs and colorways.
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