The Rapha cycling jacket is waterproof, reflective and stylish nonetheless.
Much of biking apparel puts practicality above all else, sacrificing aesthetics in favor of waterproof, aerodynamic and reflective materials. This Rapha cycling wear manages to hit every necessity of good, protective biking clothing, but looks good at the same time. The reflective elements of the jacket are presented as accents, circling the cuffs in a bold, colored stripe and adorning the coat's collar.
The Rapha cycling jacket is streamlined with flat seams and a sleek silhouette. It's completely waterproof and has a hood that can be rolled into the collar. If commuters need to wear it to work after their bike ride, it can be converted to look just like a business casual cardigan.
What's Driving This Trend
- Stylish Protective Clothing
- Designing protective clothing that prioritizes aesthetics as much as functionality can disrupt the market by appealing to a wider audience.
- Reflective Accents
- Incorporating reflective accents as a design feature in everyday clothing can provide an additional level of safety for pedestrians and bikers alike.
- Convertible Clothing
- Creating clothing that can transition from athletic wear to business casual wear can fill a need for people who bike or walk to work.
Who This Affects Most
- Athletic Wear
- Athletic wear companies can benefit from incorporating stylish design elements into their protective clothing, appealing to those who value fashion as much as function.
- Fashion Retail
- Fashion retailers can capitalize on incorporating safety-friendly design elements such as reflective accents that can create a new industry for safety and style.
- Workwear Apparel
- Workwear companies could create an innovative line of clothing that functions as both protective athletic wear and professional work clothes, which will cater to those who engage in such physically active endeavors and change the work clothes industry.
