Raised by Wolves SS13 Catalog Targets Youthful City Slickers
Meghan Young — May 3, 2013 — Fashion
References: raisedbywolves & hypebeast
Venturing into the depths of a metropolitan subway system, the Raised by Wolves SS13 catalog embraces a youthful, city-slicker vibe that suits the collection perfectly. Although the designs are more sportswear-inspired than streetwear, it "takes a contemporary approach to sweaters, shirts, jerseys, and hats that render them beyond the ordinary," as observed by Hypebeast.
Fun and witty, just like the mastermind behind the Canadian label, Ottawa-raised, Montreal-based Pete Williams, the Raised by Wolves SS13 catalog not only showcases a preview of its Jungle Book capsule, it also includes other pieces such as neutral-colored printed hoodies, printed hats and baseball jerseys.
The Raised by Wolves SS13 catalog itself is a treat to flip through. Inspired by vintage photography, complete with the classic Kodak film style border, it gives the collection a timeless feel.
Fun and witty, just like the mastermind behind the Canadian label, Ottawa-raised, Montreal-based Pete Williams, the Raised by Wolves SS13 catalog not only showcases a preview of its Jungle Book capsule, it also includes other pieces such as neutral-colored printed hoodies, printed hats and baseball jerseys.
The Raised by Wolves SS13 catalog itself is a treat to flip through. Inspired by vintage photography, complete with the classic Kodak film style border, it gives the collection a timeless feel.
Trend Themes
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Sportswear-inspired Clothing — The trend towards sportswear-inspired clothing continues, offering opportunities for streetwear brands to take a contemporary approach to classic designs.
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Youthful Urban Style — There is a growing demand for youthful, city-slicker fashion that appeals to a generation raised on street culture, presenting opportunities for brands to create targeted campaigns and designs.
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Vintage-inspired Lookbooks — The trend towards vintage-inspired lookbooks offers an opportunity for brands to create visually engaging catalogs that showcase their collections in a unique and timeless way.
Industry Implications
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Streetwear — Streetwear brands can take advantage of the trend towards sportswear-inspired clothing and youthful urban style to create new and exciting collections that resonate with their target audience.
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Fashion Photography — As the trend towards vintage-inspired lookbooks continues, fashion photographers can create visually stunning catalogs that highlight a brand's unique style and aesthetic.
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Marketing and Advertising — Businesses can leverage the growing demand for youthful urban fashion to create targeted marketing campaigns that appeal to a new generation of consumers.
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