Rain-Ready Dad Sneakers

New Balance Has Added GORE-TEX to Its Chunky 2010 Sneaker

New Balance has refitted its '2010' sneaker with GORE-TEX, giving daily wearers a version that handles rain without sacrificing airflow. The update turns the chunky dad shoe into a weather-ready option while keeping the familiar shape that made it an easy casual pick in the first place.

ABZORB cushioning remains in the sole, so the shoe still works as an all-day pair rather than a utility-only pickup when the weather turns. A Light Mushroom colorway keeps the technical update understated, and the muted finish helps it stay in a regular weekday rotation.

Available through select retailers, including Footshop at €190, the pair places waterproofing in a lifestyle silhouette rather than a trail shoe. The feature broadens the 2010's role for buyers who want one sneaker for daily wear and wet commutes.

Image Credit: Fravshop

Weatherproof Lifestyle Footwear
Waterproof membranes in casual silhouettes create room for everyday sneakers that bridge commuter practicality with fashion-led design.
Technical Dad Sneakers
Chunky retro footwear gains new relevance when performance materials extend its utility beyond nostalgia and streetwear styling.
All-day Utility Sneakers
Comfort cushioning paired with weather protection signals demand for single-pair solutions suited to workdays, errands, and wet commutes.

Sectors Adopting This

Footwear
Lifestyle sneaker brands can differentiate through discreet performance upgrades that preserve familiar silhouettes while expanding functional use cases.
Outdoor Apparel
Technical fabric suppliers gain access to broader consumer markets as weatherproof materials move from trail products into daily wardrobes.
Fashion Retail
Selective retail launches around hybrid performance sneakers create premium positioning for consumers seeking practical design without overt utility cues.
SCORE
9.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 100%
Activity 75%
Freshness 100%