Neutral-Tonal Pastel Sneakers

New Balance Launches a Rain Cloud Hue of the 2002r Sneaker

New Balance unveils a new tonal iteration of the 2002r sneaker model for the season with the latest Rain Cloud colorway palette to join. It is packed with light neutral hues throughout the entire silhouette, delivering a brighter version for the season.

The shoe is made from a shaggy suede material overlaying on top and has the Rain Cloud color making up the heels, the toe tips, and the quarter sections. The laces and the N logo are designed in the Angora color for a bright touch of contrast. Notably, the same color is also used at the mesh base foundation as well. The lower heel section is detailed with perforations for some breathability and it is rounded out by the brand's N-ERGY cushioning base.

Image Credit: New Balance

Neutral-tonal Pastel Sneakers
New tonal iterations of popular sneaker models in pastel, neutral colors for a fresher look.
Shaggy Suede Material Sneakers
Sneakers with shaggy suede material overlays for a more textured appeal.
Breathable Perforated Heels on Sneakers
Sneakers with perforated heels for better foot ventilation during physical activities.

Sectors Adopting This

Footwear Industry
New opportunities for sneaker brands to offer trendy pastel and neutral-colored sneaker models.
Textile Industry
More demand for shaggy suede and other textured fabrics for shoe production.
Sporting Goods Industry
Innovation opportunities to improve breathability and ventilation in athletic footwear designs.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 38%
Freshness 13%