The Rado True Thinline Leaf watch is the latest timepiece from the legendary brand -- known for its master watch makers, premium material choices and forward-thinking designs.
Featuring an eye-catching, polished green ceramic case, stainless steel crown and mother of pearl detailing, the watch is presented in a bold forest green shade. While it draws inspiration from the great outdoors, the watch is sleek and understated, staying true to Rado's iconic shape and clean lines.
The Rado True Thinlife Leaf watch is launched with an exciting new campaign that is all about embracing nature's unmatched beauty. Titled 'Feel It!' the campaign aims to connect today's work-driven and busy consumer with nature and suggests "being outdoors among the wonder of nature is the perfect antidote to our hectic urban lives" and that taking the time to be outdoors ultimately will help one "stay connected with reality."
Image Credit: Rado
Why This Trend Is Growing
- Luxury Nature-inspired Watches
- There is an opportunity for luxury watch brands to create timepieces inspired by nature, using sustainable materials and emphasizing on the unique beauty found in the natural world.
- Eco-friendly Timepieces
- There is opportunity for watchmakers to create timepieces that are eco-friendly, using sustainable materials and manufacturing practices, and to highlight their commitment to environmental accountability as a brand value proposition.
- Wellness-focused Timepieces
- There is opportunity for wellness-focused watches that incorporate elements of nature and encourage users to get outdoors and be one with nature for the purpose of self-care and relaxation.
Industries Being Reshaped
- Luxury Watch Industry
- Luxury watch brands can disrupt the industry by designing watches that are inspired by nature, using environmentally sustainable materials, and incorporating wellness-focused features into their designs.
- Sustainable Fashion Industry
- Sustainable fashion brands have an opportunity to collaborate with watchmakers to create eco-friendly timepieces that align with their brand values and contribute to the overall trend of sustainable fashion.
- Outdoor Recreation Industry
- The outdoor recreation industry can partner with luxury watch brands to promote wellness-focused timepieces as a tool to encourage people to get outdoors and engage in outdoor activities to improve their overall well-being.
