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The Race-Star 'Converttable' Goes from Coffee Table to Racing Cockpit

— December 4, 2010 — Tech
If you love tuning and racing your online car as much as your real car, then you need to check out the Race-Star Converttable. This convertible coffee table houses a complete racing rig inside, letting you run your virtual ride around the track just like the pros.

A driving game cockpit is nothing new, but usually they are standalone rigs that are bulky and must be stored somewhere when not in use. The Race-Star Converttable folds up into itself to become a somewhat awkward but still legitimate piece of furniture.

Trend Themes

  1. Convertible Gaming Furniture — Opportunity to disrupt the furniture industry by integrating foldable technology and game rigs into aesthetically pleasing designs.
  2. Virtual Racing Simulators — Opportunity to disrupt the gaming industry by creating new immersive experiences that blur the line between real and virtual racing.
  3. Hybrid Entertainment Products — Opportunity to disrupt the consumer electronics industry by combining different forms of entertainment into a single device or product.

Industry Implications

  1. Furniture Manufacturing — Opportunity to integrate technology and gaming console rigs into aesthetically pleasing designs that transform furniture into entertainment centers.
  2. Gaming Industry — Opportunity to create highly immersive, next-gen racing simulators that offer realistic experiences and set new standards in virtual racing.
  3. Consumer Electronics — Opportunity to innovate by creating hybrid entertainment devices that can accommodate various forms of entertainment, from movies and games to virtual reality experiences.
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