Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Organically Orchestrated Campaigns

The R by 45rpm Lookbook is Full of Candid Captures

— October 3, 2011 — Marketing
If you're sick of looking at stick thin models you can't really relate to, the R by 45rpm Lookbook will provide a breath of fresh air compared to those endless pages of perfectly orchestrated editorials and campaigns.

The Japanese clothing brand is known for shooting simple and classic lookbooks that capture the way real people look in their clothes. Using everyday shoppers like you and me rather than models, the R by 45rpm Lookbook makes it easy for anyone to imagine themselves donning the ensembles photographed.

Check out the captures to see how much fun fashion can be when you're just being yourself.

Implications - Consumers are looking for products that contain a more organic approach. No longer attracted to over-plasticized images, shoppers desire a way to get back to the natural. Companies could focus on this aesthetic in order to increase their profits on the market.
Trend Themes
1. Organic Fashion - Shifting from traditional model shoots to everyday people as models in fashion campaigns presents an opportunity for clothing brands to adopt a more organic and relatable approach to fashion.
2. Real People Marketing - The trend of using real people as models in advertising campaigns offers a disruptive innovation opportunity for businesses looking to attract consumers by utilizing a more authentic and relatable marketing strategy.
3. Candid Captures - The use of candid captures in fashion lookbooks presents an opportunity for clothing brands to display their products in a more natural and approachable way, appealing to consumers looking for a more authentic aesthetic.
Industry Implications
1. Fashion - The fashion industry can benefit from the organic approach of using everyday people as models for campaigns, offering consumers a more authentic and relatable representation of their clothing products.
2. Advertising - Real people marketing is a disruptive innovation opportunity for the advertising industry as it presents an alternative approach to traditional advertising methods, offering a more authentic and relatable message to consumers.
3. Photography - The trend towards using candid captures in fashion lookbooks presents an opportunity for photographers to showcase their skills in capturing natural and approachable images, appealing to consumers looking for a more authentic aesthetic.
3.5
Score
Popularity
Activity
Freshness