It can be really hard to achieve a look that's both laid-back and stylish, but the Quiksilver Spring 2012 line delivers just that. Co-designed by San Fransisco-based Serena Mitnik-Miller, the co-owner of 'General Store' at Ocean Beach, the California-inspired spring collection is perfect for those fashion-savvy beach bums who don't want to sacrifice style in the pursuit of complete comfort.
The Quiksilver Spring 2012 line offers easy-to-mix basics like casual summertime cotton frocks, simple printed tees, skinny jeans and relaxed zip-up hoodies. Some of the pieces feature Mitnik-Miller's signature watercolor prints of waves and bubbles, describes Refinery29. Adding a bit more polish to the collection is a pretty floral-print cut-out swimsuit, an elegant 3/4-sleeve crochet dress and a simple white blazer.
What's Driving This Trend
- Surf-inspired Fashion
- Businesses in the fashion industry can develop surf-inspired trends in their clothing lines to cater to individuals who are drawn to laid-back yet stylish looks.
- Printed Materials
- Companies can incorporate unique printed materials, such as watercolor prints of waves and bubbles, into their clothing lines to make them stand out in the industry.
- Versatile Clothing
- Developing versatile clothing that can be mixed and matched can appeal to consumers looking for clothing with practicality, comfort, and style.
Who This Affects Most
- Fashion
- The fashion industry can capitalize on surf-inspired clothing and unique printed materials in their designs to appeal to consumers.
- Retail
- Retail companies can market and sell surf-inspired clothing and versatile fashion pieces to fashion-savvy individuals looking for comfort and style.
- Swimwear
- Swimwear companies can take inspiration from the printed swimsuit in the Quiksilver Spring 2012 collection and develop unique cut-out designs to make their swimwear stand out in the market.
