The PureProject Packaging Embodies Sleek Style and Sustainability

 - May 5, 2011
References: co-hq & thedieline
Some people manage to find uses for shoe boxes, but few brands give consumers as much reason to keep them as the PureProject packaging offers.

The specialized line of Brooks running shoes were designed with extra care and thus, its dramatic presentation is necessary. With the help of DJL Studio's Dave Laubenthal, the Great Society and CO Design worked together to create tear-shaped bamboo tubes. Jake Hollomon contributed the dynamic laser-etched illustrations in the lids. The overall product is a fetching foursome of smooth wooden cylinders.

One pair of shoes fits snugly into each tube, topped with animated instructions of how one can go about reusing the beautiful box. PureProject packaging transcends the disposable nature of consumerism and provides a splendid way to make use of every last bit of your purchase.