Gemma Correll may be slightly obsessed with adorable animals, so who better to guide pugs in the art of polite puppy training than her?
An illustrator of cute household animals, Correll fills her book, 'A Pug's Guide to Etiquette,' with illustrations of super sweet pugs ready to do anything for their owners and show their unconditional love. Perhaps puppies can come off as annoying with their quirky habits, but this book gives us a sneak peek at the world through their perspective, making it impossible not to feel affection towards these furry critters.
Through the idea of polite puppy training, Correll shows that pugs are actually perfect as they are.
Key Themes Behind This Trend
- Pet Etiquette Guides
- The popularity of 'A Pug's Guide to Etiquette' suggests a trend towards pet owners seeking guidance on how to train their pets properly and cope with their quirky behaviors.
- Illustrated Pet Guides
- Books like 'A Pug's Guide to Etiquette' indicate a trend towards illustrated pet training and care guides that are both informative and appealing to readers.
- Pet Psychology
- The success of 'A Pug's Guide to Etiquette' demonstrates a trend towards pet owners becoming more interested in understanding their pets' behaviors and psychology.
Where This Applies
- Pet Industry
- With more pet owners seeking guidance on how to train and understand their pets, there is a growing opportunity for disruptive innovation in pet training and care products and services.
- Publishing Industry
- The success of illustrated pet guides like 'A Pug's Guide to Etiquette' indicates potential for disruption in the pet guidebook market, with a greater focus on visual appeal and readability.
- E-commerce Industry
- As the pet industry grows and more products and services are offered, there is potential for disruptive innovation in online marketplaces and platforms that curate and sell pet-related products and information.
