For the fourth year in a row, Hostess will bring back its coveted Pumpkin Spice Twinkies—much to the delight of fall fanatics with a penchant for nostalgic snacks.
Hostess' Pumpkin Spice Twinkies are part of the brand's 2019 fall lineup, which also includes the new Iced Pumpkin CupCakes and Caramel Crunch Donettes. The Pumpkin Spice Twinkies start with a golden sponge cake on the outside and a pumpkin spice creme filling on the inside. The Pumpkin Spice CupCakes are a bit of an inverse with a pumpkin-flavored cupcake on the outside and a creme filling on the inside.
But don't wait too long to sample these festive fall treats because the seasonal baked goods are only here for fall.
Image Credit: <i> Hostess.</i>
Why This Trend Is Growing
- Pumpkin Spice Products
- Opportunity for food companies to innovate and create new pumpkin spice flavored snacks and treats.
- Seasonal Limited Edition
- Opportunity for brands to release limited edition products to tap into the excitement and demand for seasonal flavors.
- Nostalgic Snacks
- Opportunity to rebrand and revive classic snacks with a nostalgic twist to appeal to consumers' fond memories.
Industries Being Reshaped
- Food and Beverage
- Food companies can capitalize on the pumpkin spice trend by creating innovative and unique products.
- Bakery and Dessert
- Bakeries and dessert shops can offer their own versions of pumpkin spice treats to cater to the seasonal demand.
- Retail and E-commerce
- Retailers can leverage the popularity of seasonal limited edition products by stocking and promoting them both in-store and online.
