The Dynamic Puma EvoSpeed Box Channels a Stealth Bomber Shape

 - Jan 6, 2014
References: everyoneassociates & thedieline
Everyone Associates designed a striking angular box for the Puma EvoSpeed sneakers. The box itself is an abstraction of a stealth bomber, that has taken on a faceted shape.

The shoebox design plays off the vibrant green coloring on the shoe and caries it through the type, detailing and container. The body of the shoebox is made with green acrylic with glowing edges. On its sides, the box is etched with details that are evocative of speed and dynamism.

The lid of the box wraps around the angular shape of the box and unfolds flat to reveal information about the Puma EvoSpeed, which is particularly clever, since the limited edition box designs were sent to the press.