The PRPS 2010 autumn collection brings to the table a unique style from even more unique influences. For one, they claim Aztec culture as an inspiration, which isn't usually seen in North American menswear lines. Rather than being gaudy and super tribal, PRPS only uses cultural undertones to give it that mildly exotic feel.
Another reason the PRPS 2010 autumn collection isn't too over the top is that its Aztec influence is blended with a Western denim style, bringing the line a little closer to home.
Why This Trend Is Growing
- Aztec-western Fusion Menswear
- There is an opportunity for designers to explore blending cultural influences with traditional Western styles to create unique menswear collections.
- Cultural Undertones in Fashion
- Fashion brands can explore incorporating subtle cultural undertones from lesser-known sources to add a unique touch to their collections.
- Mildly-exotic Fashion
- There is a market for fashion items that incorporate exotic elements in a subtle and tasteful manner.
Industries Being Reshaped
- Menswear Fashion
- There is an opportunity for fashion brands to expand their menswear collections by exploring fusion designs that incorporate cultural influences with traditional Western styles.
- Global Fashion
- Fashion brands can explore incorporating cultural influences from different parts of the world to create unique collections that appeal to a global audience.
- Ethnic Fashion
- There is a growing trend for fashion items that incorporate ethnic and cultural elements in a subtle and tasteful manner, creating opportunities for brands to cater to this market segment.
