'McJezus' is a provocative art exhibit that compares the popular restaurant chain McDonald's to a form of religion. The project is showcased at the Gerrit Rietveld Academie in Amsterdam and the idea behind the exhibit is to turn the mega-franchise into a pseudo-religion.
The provocative art exhibit is housed in a small area of the gallery, which has been adorned with McDonald's iconography. The exhibit portrays Ronald McDonald as a holy figure, complete with cross-themed fry-holders and ketchup packages. There are even holy spoons available for purchase.
The idea behind the project is to take a critical look at the fast food industry by satirizing its global scope and its measure of influence. By reimagining McDonald's as a form of religion, the artist makes a powerful statement about the power of mass-production and mass-culture.
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