The Proof Glasses collection is the result of a lot of hard work. Although a relatively new brand, it had its unlikely start back in the 1960s when the Dame family launched a sawmill business in Southern Utah. Fast forward to today and three industrious grandchildren, Brooks, Tanner and Taylor, later, the Dame legacy is being carried on through the Proof Glasses brand.
Based in Boise, Idaho, Proof Glasses is a modern and fashionable take on the original family business. Predominantly using sustainable bamboo material, the eyewear will speak to many people for different reasons. Not to mention that people will be drawn to the story behind the Proof Glasses brand. As its website states, "Their experience taught them a deep love for entrepreneurship, nature and all things wood."
Implications - A business could use this article to get inspired and start thinking about how fashion can set an example for sustainability.