The new Proctor & Gamble retro packaging designs for the company's laundry detergent are hoping to cause a nostalgic stir for grocery store shoppers. Products branded with the new Procter & Gamble retro packaging are available in limited quantities and only available for purchase in the United States at Target stores.
The packaging is vintage-inspired and features the fonts traditionally found on a variety of products from the '50s, '60s and '70s, that is, less round and more stick-like than the fonts commonly used on today's products. The Procter & Gamble products that feature the throwback branding include Tide, Downy and Bounce. The Procter & Gamble retro packaging hopes to reach out to an older population and to generate a sense of nostalgia and reminding customers of the high quality of P&G products that has been maintained over the years.
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