Reebok works in collaboration with Panini America on a special collection of apparel and footwear options that celebrate Prizm Sports Cards.
Jason Howarth, the VP of Marketing at Panini America talks about the collectible range “This has been a long time coming [...] The Prizm brand has helped launch sports trading cards into the mainstream. It reaches beyond the hobby, just like Iverson reaches beyond basketball. To be able to authentically bring together two iconic brands who each have such a deep connection to sports, collectibles, and culture – we think this one will be fun for everyone who engages with it.” The footwear options are highlighted by two Question Mid sneakers in a Tiger Prizm and a Black Pulsar Prizm colorway.
Image Credit: Reebok
Key Themes Behind This Trend
- Sports Card Fashion
- Opportunity for the fashion industry to collaborate with sports companies to create collections inspired by popular trading card designs.
- Collectible Sneakers
- Opportunity for the footwear industry to create limited edition sneaker collections inspired by popular sports trading card brands.
- Sports Trading Card Crossovers
- Opportunity for sports trading card companies to collaborate with fashion and footwear brands on limited edition collections.
Where This Applies
- Fashion
- Collaboration between sports trading card companies and fashion industry to create unique collections inspired by popular sports trading cards.
- Footwear
- Opportunity for footwear industry to create limited edition sneaker collections inspired by popular sports trading card brands.
- Sports Trading Cards
- Opportunity for sports trading card companies to expand their market by collaborating with fashion and footwear brands on limited edition collections.
