You may think your "sext" is a private text, but in reality it can easily be shared with millions via the Internet. This ad, created by Brazilian agency Progeg, wants to make you aware of the implications your quick snap can have.
Sharing ‘sext’ photos is never a good idea via smartphones, even if it is with a loved one. The ad proves just that by showing a young lady taking a private photo of herself topless in the bathroom. Instead of her own reflection in the mirror, it shows the man she is sending the picture to.
Behind the man is a "hall-of-mirrors effect" of a line of people looking at their phones (presumably at her photo she just sent). The tagline for the ad reads, "The Internet can’t keep a secret. Keep your privacy offline."
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