These printed puffer jackets from Liberty London and The North Face offer a breath of fresh air when it comes to winter wear, providing the fashionable consumer with something that's equal parts aesthetically pleasing and functional. Most consumers know the struggle of trying to find a winter jacket that will keep them warm without sacrificing their personal style. These new coats do exactly that, boasting incredibly unique patterns, while maintaining The North Face's functional style.
The puffer jackets feature a graphic print of the Himalayan mountains, seamlessly combining both brands' strong suits. In addition to the puffer jackets, this line also offers accessories with the same print, and a fleece with a unique graphic trim.
Image Credit: The North Face
What Makes This Trend Stand Out
- Printed Puffer Jackets
- Opportunity for fashion brands to collaborate with outdoor apparel companies to create stylish and functional winter wear.
- Graphic Trim Fleece
- Potential for fashion brands to incorporate unique graphic trims into their winter clothing collections.
- Mountain-inspired Accessories
- Market potential for brands to produce accessories with mountain-inspired prints or designs.
Sectors Adopting This
- Fashion and Outdoor Apparel
- Collaboration opportunities between fashion and outdoor apparel brands to create innovative winter wear.
- Textile and Print Production
- Demand for specialized textile and print production to create unique graphic patterns for winter wear.
- Accessories and Lifestyle
- Opportunity for accessories brands to cater to consumers looking for mountain-inspired designs.
