Pride month 2019 is just around the corner, and designers like Balenciaga are opting to show support through releasing a rainbow-clad bag that's as luxurious as it is colorful.
This item has been adorned with the pride flag's motifs in an effort to celebrate the LGBTQIA+ community. The exterior of the purse features violet, red, yellow, green, blue and orange stripes, while the interior features a small pocket to hold one's smaller items. This bag serves as the perfect crossbody to add to one's rotation. Both high-end yet vibrant, this bag's aesthetic is equal parts youthful and luxurious, appealing to the younger fashion-forward crowd that can afford the finer things in life.
Image Credit: MATCHESFASHION
What's Driving This Trend
- Pride-celebrating Designer Fashion
- Fashion designers are celebrating Pride Month 2019 with new rainbow-clad pieces, presenting an innovation opportunity for more fashion brands to embrace inclusivity and promote diversity through their designs.
- Luxury Rainbow Accessories
- As Balenciaga releases its colorful Pride Bag, there's an opportunity for other luxury brands to create innovative Pride-themed accessories, reflecting the growing demand for fashion products that support social causes.
- Cross-body Bags for the Fashion-forward
- Balenciaga's rainbow bag appeals to a younger fashion-forward audience that can afford high-end items and accessories, but there's an opportunity for brands to create more cross-body bags that blend luxury with functionality.
Who This Affects Most
- Fashion and Apparel
- The fashion industry has a massive opportunity to celebrate Pride Month 2019 with more rainbow-themed collections that reflect the diversity of LGBTQIA+ communities and promote inclusivity through style.
- LGBTQIA+ Brands and Businesses
- As more brands and businesses support Pride Month events and initiatives, there's an opportunity for LGBTQIA+ entrepreneurs and designers to create innovative products that cater to this community's demands for unique and stylish goods.
- Luxury Retail and Accessories
- As Balenciaga's Pride Bag demonstrates, luxury brands can create colorful and innovative accessories that appeal to the younger, fashion-forward crowd while also promoting social causes and ethical values.
