PrettyLittleThing and Marilyn Melo partnered up to launch the fashion brand's latest edit. Known for her figure-enhancing outfits, Marilyn Melo brings some of her stylistic choices to the new range. The collection features curve-focused apparel to create shapely silhouettes for everyone.
With versatility and body positivity at its core, the collection offers pieces suitable for a variety of occasions. Some featured pieces include a hot pink bodycon dress, a pair of cargo bottoms, neon hued tops, and patterned bathing suits. Overall, the collection features various futuristic prints and bold colors made with mesh fabrics. The model-backed collection created figure-flattering pieces in bodycon styles to help consumers feel confident all summer as the warmer months approach.
Image Credit: PrettyLittleThing
What Makes This Trend Stand Out
- Curve-focused Apparel
- Opportunity for companies to create curve-focused apparel that boosts body positivity and offers versatility for a variety of occasions.
- Figure-flattering Pieces
- Opportunity for companies to create figure-flattering pieces in bold prints and colors using innovative fabrics like mesh.
- Model-backed Collections
- Opportunity for collaborations between fashion brands and models to create collections that cater to specific styles and offer a unique twist to fashion enthusiasts.
Sectors Adopting This
- Fashion Industry
- There is an opportunity for the fashion industry to offer more curve-focused and figure-flattering pieces that cater to a diverse range of consumers.
- Retail Industry
- There is an opportunity for the retail industry to provide a range of options that offer versatility and positivity in apparel choices for consumers.
- Modeling Industry
- There is an opportunity for the modeling industry to enhance the impact models can make by partnering with fashion brands to create collections that cater to specific styles and trends.
