One wouldn't think of presidential prank calls coming from the actual sitting president, but it seems that Mr. Barack Obama got the holiday season brought on the itch to prank call his colleague Governor of Virginia Tim Kaine. Disguising himself as Barry from Washington D.C., Mr. Obama didn't actually make fun of the governor, but instead thanked him for all his hard work.
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Implications - Consumers enjoy seeing public figures acting in colloquial ways because it humanizes them, making it easier for consumers to empathize with these figures. Corporations may take a similar approach in attracting customers by having publicly accessible figureheads.