Although the idea of a prescription lottery may sound silly, it is gaining some steam in the United States. Hospitals have countered patients' forgetfulness with a prescription lottery in order to keep patients safe while saving costs if anything were to happen due to the lack of meds.
Patients are prescribed a computerized pill box and are entered into daily draws if they take their medication. For Chiquita Parker, pictured here, the program worked; she won $300 cash for taking her meds. Read more below to find out more information on this controversial yet helpful prescription lottery.
What Makes This Trend Stand Out
- Patient Compliance Programs
- Companies can develop similar compliance programs that incentivize customers to stick to medication plans through gamification.
- Healthcare Gamification
- App developers can incorporate gamification techniques to make staying healthy more engaging and rewarding.
- Medical Savings Programs
- Hospitals and insurance companies can create similar programs to reduce costs for patients while incentivizing them to adhere to their prescription plans.
Sectors Adopting This
- Pharmaceuticals
- Industry-wide promotion and development of similar patient compliance solutions can help pharma companies create stickier customer experiences and drive better health outcomes.
- Healthcare
- Hospitals and healthcare providers can pilot similar programs to encourage patient adherence to prescribed treatment plans.
- Insurance
- Insurance companies can support or build their own adherence programs to reduce costs associated with non-adherence and improve customer satisfaction.
