Lisa Vanderpump is Selling Premium Pet Accessories Through Petco
Laura McQuarrie — December 21, 2016 — Pop Culture
References: petco & vanderpumppets
Lisa Vanderpump is a British restaurateur, author, actress and TV personality who is passionate about animals, so it comes as no surprise that the star has now launched a series of exclusive premium pet accessories through Petco.
The 'Vanderpump Pets' accessory, clothing and carrier collection includes a range of charming products for pets and pet owners. Those who are familiar with seeing Vanderpump on Bravo's The Real Housewives of Beverly Hills will recognize how on-brand the collection is, especially since it features novelty plush dog toys in the shape of wine bottles, pink bras with rope straps and even Hanky the swan.
As Vanderpump herself says: "Purchasing these products not only benefits you and your dog, but dogs internationally through a portion of the proceeds going to the Vanderpump Dog Foundation."
The 'Vanderpump Pets' accessory, clothing and carrier collection includes a range of charming products for pets and pet owners. Those who are familiar with seeing Vanderpump on Bravo's The Real Housewives of Beverly Hills will recognize how on-brand the collection is, especially since it features novelty plush dog toys in the shape of wine bottles, pink bras with rope straps and even Hanky the swan.
As Vanderpump herself says: "Purchasing these products not only benefits you and your dog, but dogs internationally through a portion of the proceeds going to the Vanderpump Dog Foundation."
Trend Themes
1. Premium Pet Accessories - Lisa Vanderpump's exclusive collection of premium pet accessories offers an opportunity for businesses to tap into the growing demand for high-end pet products.
2. Novelty Pet Toys - The novelty plush dog toys in Vanderpump's collection highlight the potential for businesses to create unique and fun pet toys that stand out in the market.
3. Philanthropy and Pet Products - Vanderpump's commitment to donating a portion of the proceeds to the Vanderpump Dog Foundation showcases the opportunity for businesses to combine pet products with charitable initiatives.
Industry Implications
1. Pet Retail - Pet retailers can leverage Vanderpump's collection to attract affluent customers who are willing to invest in premium pet accessories.
2. Pet Fashion - The clothing and accessory line in Vanderpump's collection opens up avenues for businesses in the pet fashion industry to create stylish and trendy products for pets and their owners.
3. Pet Toy Manufacturing - The success of Vanderpump's novelty plush dog toys presents an opportunity for businesses in the pet toy manufacturing industry to design and produce innovative and playful toys for pets.
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