Business Casual Sneakers

The Premier x Saucony “Work/Play” Pack Provides Performance and Style

The phrase 'business casual' usually conjures notions of ill-fitting khakis and goofy ties, but the Premier x Saucony “Work/Play” Pack is here to shake up perceptions of just what is acceptable in the office. Featuring the all-new Jazz Court and Shadow Master styles, the Premier x Saucony “Work/Play” Pack are designed to be able to get you moving when not in the office and ensure you don't look too dressed down when sitting in your cubicle. The Jazz Court is like an upgraded skate shoe that's easily worn on and off the street, whereas the Shadow Master is sporty and designed for casual Fridays and the stuff you'll be getting up to afterward.

The Premier x Saucony “Work/Play” Pack is an excellent option for those Millennials out there just finding their way into the workplace and need shoes that are more refined yet allow them to express their youthful demeanor.

Youthful Workplace Fashion
The Premier x Saucony “Work/Play” Pack challenges traditional office attire by offering stylish and comfortable sneakers for a more youthful and expressive look.
Versatile Office Footwear
The Premier x Saucony “Work/Play” Pack offers sneakers that can be worn both in and out of the office, providing a versatile and functional option for professional settings.
Casual Attire Revolution
The Premier x Saucony “Work/Play” Pack represents a shift in office dress codes, encouraging a more relaxed and casual approach while maintaining a professional appearance.

Who This Affects Most

Footwear
The footwear industry has an opportunity to innovate by designing more business casual sneakers that combine style and comfort for the modern workplace.
Fashion
The fashion industry can explore new trends in business casual attire, catering to the growing demand for more relaxed and expressive office fashion choices.
Workplace Culture
The changing workplace culture presents an opportunity for businesses to redefine dress codes, embracing more casual and comfortable attire without compromising professionalism.
SCORE
4.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 67%
Freshness 8%