Released in celebration of the renewed partnership between Breitling and Bentley, the Premier B01 Chronograph 42 Bentley British Racing Green showcases the craftsmanship of both brands. Over 15 years, the watchmaker and automaker have maintained a close relationship that has brought consumers incredible luxe products. According to Breitling CEO Georges Kern, "It’s an ideal partnership, and, after more than 15 years, it is a pleasure to add another chapter to it.”
Powered by Breitling’s flagship Manufacture Caliber 0, the Premier B01 Chronograph showcases the best of both brands. Visually, the timepiece resembles classic Bentley automotive designs, especially the iconic supercharged 1929 “Blower” Bentley. The special-edition watch also comes with an impressive 70-hour power reserve.
Image Credit: Breitling/Bentley
Key Themes Behind This Trend
- Premier B01 Chronograph 42
- Combining luxury watchmaking and automotive design.
- Renewed Partnership
- Brands continue collaborations that bring luxe products.
- British Racing Green
- Reviving classic color schemes in modern luxury products.
Where This Applies
- Luxury Watches
- Innovative collaborations with luxury car brands offer a unique selling point.
- Luxury Automotive
- Automakers and watchmakers continue to partner and create high-end products that build brand awareness.
- Fashion
- Exclusive partnerships and limited edition collaborations offer consumers a unique and luxe product experience.
