Perfundia is a website for product developers who want to gain more interest in their projects before they launch on Kickstarter or IndieGoGo. It uses a mix of data points like page views and followers to predict what the odds are of the specific project being able to reach its funding goals. More than a thousand projects have used Prefundia to gain more in-depth knowledge and there are 318 still in the works.
Co-founder of Prefundia is Jeff Schwarting and he says that Prefundia users are having success rates of 689% more than a crowdsourced campaign that did not use Prefundia. Those who used the website raised on average 412% more money than a regular Kickstarter campaign.
Prefundia is now opening its successful platform to mobile app entrepreneurs. Schwarting expects there to be an increase in interest for Prefundia when app developers are able to see what interest there is in their soon-to-be mobile apps.
What's Driving This Trend
- Crowdfunding Predictive Analytics
- Using predictive analytics to gauge the success potential of crowdfunding campaigns before they launch.
- Pre-launch Marketing Platforms
- Creating platforms that allow product developers to market their products prior to launch, increasing interest and funding potential.
- Mobile App Pre-launch Analytics
- Expanding the use of predictive analytics to mobile app development to gauge interest before launch, raising the chances of success.
Who This Affects Most
- Crowdfunding
- Creating a predictive analytics platform for crowdfunding campaigns has the potential to significantly increase the funding success rates for those who use it.
- Marketing
- Development of pre-launch marketing platforms can be a disruptive innovation in the marketing industry that can change the way products are marketed and launched.
- Mobile App Development
- Utilizing pre-launch analytics to the mobile app development industry has the potential to decrease the risk of failed app launches and increase the potential for success.
