The Prada Spring/Summer 2011 lookbook for the Real Fantasies collection has offered readers a new way to view the campaign with a third dimension.
The color-blocking fashion showcase created a new world, with illustrated graphics and photo cutouts. The illustrations are two-dimensional and done in black and white with little pops of color to tie in with the fashion. The photos also receive the scrapbooking treatment of scenery cutouts such as mountains, complete with polar bears and donkeys.
Since the Prada collection itself is extremely bright and mostly features color-blocked pieces, the fashion juxtaposed against the two-dimensional walls creates the desired 3D illusion. The Prada Spring/Summer 2011 lookbook is also paired with a psychedelic Real Fantasies short film, featuring inspirations for the collection itself.