Exclusive Collaboratively Designed Earphones

Fragment Design and Beats Updated the Powerbeats Pro

The Powerbeats Pro from Beats by Dre have been given a makeover with the help of Fragment Design's Hiroshi Fujiwara.

The sleek earphones are available in an all-black colorway that sports the Beats logo alongside the Japanese brand's minimal lightening bolt logo and "FRGMT" branding. Due to the all-white branding, Fragment Design's update is clearly visible on the earphones. Like the original Powerbeats Pro, the collaborative update boast up to 9 hours of listening time, are compatible with Siri voice recognition, can be customized with different ear hook and tip sizes to suit differently sized ears, and feature a sweat and waterproof design.

The Fragment Design X Beats Powerbeats Pro will be available for a limited time from Apple and Dover Street Market.

Image Credit: Beats

Collaborative Design
Businesses can establish partnerships with other brands to bring unique and on-trend products to market.
Brand Logos and Imaging
Businesses can explore using unique logo and imaging updates on existing products to attract new customers and increase sales.
Customizability
Businesses can allow customers to pick and choose details in their products to enhance user experience and gain a competitive advantage over competitors.

Sectors Adopting This

Audio Equipment
Companies manufacturing or selling audio equipment can explore collaboration opportunities with fashion brands to create unique products.
Fashion
Fashion brands can form partnerships with tech companies to create fashion-tech collabs that are on-trend.
Retail
Retailers can offer customizable earphones to customers, allowing them to choose their preferred size and shape to enhance their listening pleasure.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 2%
Freshness 10%