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Exclusive Collaboratively Designed Earphones

Fragment Design and Beats Updated the Powerbeats Pro

— January 28, 2021 — Tech
The Powerbeats Pro from Beats by Dre have been given a makeover with the help of Fragment Design's Hiroshi Fujiwara.

The sleek earphones are available in an all-black colorway that sports the Beats logo alongside the Japanese brand's minimal lightening bolt logo and "FRGMT" branding. Due to the all-white branding, Fragment Design's update is clearly visible on the earphones. Like the original Powerbeats Pro, the collaborative update boast up to 9 hours of listening time, are compatible with Siri voice recognition, can be customized with different ear hook and tip sizes to suit differently sized ears, and feature a sweat and waterproof design.

The Fragment Design X Beats Powerbeats Pro will be available for a limited time from Apple and Dover Street Market.

Image Credit: Beats
Trend Themes
1. Collaborative Design - Businesses can establish partnerships with other brands to bring unique and on-trend products to market.
2. Brand Logos and Imaging - Businesses can explore using unique logo and imaging updates on existing products to attract new customers and increase sales.
3. Customizability - Businesses can allow customers to pick and choose details in their products to enhance user experience and gain a competitive advantage over competitors.
Industry Implications
1. Audio Equipment - Companies manufacturing or selling audio equipment can explore collaboration opportunities with fashion brands to create unique products.
2. Fashion - Fashion brands can form partnerships with tech companies to create fashion-tech collabs that are on-trend.
3. Retail - Retailers can offer customizable earphones to customers, allowing them to choose their preferred size and shape to enhance their listening pleasure.
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