'Superb Herb' Uses an Unconventional Color to Brand Its Greenery
Mishal Omar — October 31, 2016 — Eco
References: superbherb.co.nz & packagingoftheworld
The brand 'Superb Herb' chose to take a unique path in choosing its potted plant packaging and the containers that hold its loose-leaf herbs.
Designed by the creative agency 'Dow Design Ltd,' the herbs themselves are fairly standard in what they offer and so the agency decided it would make them unique through branding. It purposely ignored the popular pattern of using green colors to package eco-related products and instead opted for a theme that is bolder and more youthful. The resulting potted plant packaging is black, red and white in color and uses a playful font to appear eye-catching.
Superb Herb is able to set itself apart from its competitors using something as simple as color to do so.
Designed by the creative agency 'Dow Design Ltd,' the herbs themselves are fairly standard in what they offer and so the agency decided it would make them unique through branding. It purposely ignored the popular pattern of using green colors to package eco-related products and instead opted for a theme that is bolder and more youthful. The resulting potted plant packaging is black, red and white in color and uses a playful font to appear eye-catching.
Superb Herb is able to set itself apart from its competitors using something as simple as color to do so.
Trend Themes
1. Colorful Product Packaging - Companies may consider using unconventional colors to package products, which can help them differentiate from their competitors.
2. Youthful Branding - Brands may use playful and eye-catching fonts to appeal to younger audiences and add a fun element to their products.
3. Eco-friendly Branding - Companies can differentiate themselves in the eco-friendly market by using non-green colors to highlight their sustainable products.
Industry Implications
1. Herbal Products - Companies in the herbal products industry can use playful and unique packaging to set themselves apart from other brands and appeal to a wider consumer base.
2. Plant Nursery - Plant nurseries can use unconventional colors for their plant packaging to differentiate themselves from their competitors and appeal to younger customers.
3. Graphic Design - Creative agencies may consider using unique color schemes and bold typography to help brands stand out in the market and effectively communicate their message to consumers.
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